Helena Löfström

Project description

The PhD project is focused on developing tools for data analysis, to help companies better understand their customers. The objective is to enable more personalised offers, primarily regarding editorial content, but possibly including advertisements. This would eventually help companies increase the conversion rate among their users.

Thesis Project Team

Helena Löfström

PhD Student

Master of Science with a major in Library and Information Science

Ulf Seigerroth


Jönköping University

Karl Hammar


Jönköping University

Project Presentation

Presented at Helena’s RP seminar, 7 June 2021.