Hall Media AB – Helena Löfström

Project description

The PhD project is focused on developing tools for data analysis, to help the company better understand their customers. The objective is to enable more personalised offers, primarily regarding editorial content, but possibly including advertisements. In the end, Hall Media wants to increase conversion rate among their users.

Thesis Project Team

Helena Löfström

PhD Student

Master of Science with a major in Library and Information Science

Jan Fång

Company Mentor

Hall Media AB

Ulf Seigerroth


Jönköping University

Karl Hammar


Jönköping University