Master of Science with a major in Library and Information Science
Supervisor: Ulf Seigerroth, Jönköping University
Second Supervisor : Karl Hammar, Jönköping University
Mentor: Christer Johansson, Hall Media AB
The PhD project is focused on developing tools for data analysis, to help the company better understand their customers. The objective is to enable more personalised offers, primarily regarding editorial content, but possibly including advertisements. In the end, Hall Media wants to increase conversion rate among their users.