Vaishnavi Annavarjula

Vaishnavi Annavarjula

Project Description

The PhD project focuses on how data-driven solutions for automated decision support can be utilized in, and help to manage, the digital transformation in the premium and luxury fashion industry. An important objective is the use of big data and advanced analytics to optimize and drive sales across all channels, increase customer satisfaction and realize corporate commercial strategies.

Thesis Project Team

Vaishnavi Annavarjula

PhD Student

Master of Science in Computer Science

Links: ORCID / Google Scholar

Maria Riveiro

Supervisor

University of Skövde

Gideon Mbiydzenyuy

Primary Supervisor

University of Borås