Vaishnavi Annavarjula

Eton Retail AB – Vaishnavi Annavarjula

Project Description

The PhD project focuses on how data-driven solutions for automated decision support can be utilized in, and help to manage, the digital transformation in the premium and luxury fashion industry. An important objective is the use of big data and advanced analytics to optimize and drive sales across all channels, increase customer satisfaction and realize corporate commercial strategies.

Thesis Project Team

Vaishnavi Annavarjula

PhD Student

Master of Science in Computer Science

Links: ORCID / Google Scholar

Gideon Mbiydzenyuy


University of Borås

Niklas Lavesson


Jönköping University

Artur Krupke

Company Mentor

Eton Retail AB

Maria Riveiro


University of Skövde