Supervisors

Ph.D. Sara Hjelm Lidholm, University of Borås

Sara holds a Ph.D. in Business Administration/Management and is employed as lecturer and Director of studies at the department for Business Administration at the University of Borås. Her research revolves around management issues concerning mainly retail companies. Lately her research has focused on loyalty and the interactions and social exchanges between employees and customers in retail companies. She commonly uses qualitative methods for her research, such as interviews and observations. Sara Hjelm Lidholm co-supervises PhD-student Anna-Maria Petisme, who carries out research in collaboration with Pulsen, INSiDR. Link to her research site


Dr. Klas Håkan Alm, University of Borås

Dr. Alm is an Assistant Professor within IT and Management and researcher at the Swedish Institute for Innovative Retailing (SIIR) at the University of Borås where he’s also the program director for the International Business and IT Program (iBIT). Klas’ agenda as researcher as well as a practitioner has always been put the utmost importance to using digital transformation that to add real business value to companies as well as users. His over 20 years of experience as an international IT entrepreneur adds to the richness of his contributions. He is focused on various aspects of Digital Transformation such as mobile payment systems, Avatars (chatbots). He has a mixed method approach in his research work and has published both qualitative and quantitative studies in a variety of scientific journals. More recently he has expanded his interest in data-driven innovation, working in different research projects (i.e. funded by the KK Foundation) focusing on conceptual frameworks within B2B customer loyalty, relationships and co-creation on digital platforms. He is often contracted as a keynote speaker / speaker around the world, recently in Brazil, Thailand and Indonesia. Dr. Alm co-supervises PhD-student, Johannes Sahlin, who carries out research in collaboration with Ellos Group, INSiDR. More information and list of publications in the following links: Research Profile, LinkedIn, News Article 1, News Article 2, News Article 3


PhD Jesper Holgersson, University of Skövde

My research has always been characterized by a socio-technic perspective in terms of viewing digitalization and IT as something that first and foremost should add value to its users. Most of my research has been qualitative to its nature and the primary goal in my research has been to explore and understand how digitalization in IT should be designed in order to serve its users. My main research area lies in studying the users’ perspective of how digitalization, mostly within a public context. As such, I have been exploring how public digital services should be designed in order to be perceived as useful and valuable by citizens. In doing so, I have analysed how user’s interests and elements of innovation may be preserved in public digitalization efforts. Most of my research have been qualitative to its nature. More recently, I have studied how digital exclusion of elderly Swedish citizens may be prevented and how initiatives for training and educating digitally excluded user groups should be designed in order to make a clear difference. My immediate future research will keep focusing on digital exclusion in a broader sense and upcoming research projects will be conducted in a joint collaboration effort with commercial business partners. Link to his research site.


Dr. Maria Riveiro, Jönköping University/University of Skövde

Maria is an Associate Professor of Computer Science at the Department of Computer Science and Informatics, School of Engineering, Jönköping University, and School of Informatics, University of Skövde, Sweden. Maria Riveiro’s research interests are at the intersection of HCI, visual analytics and machine learning (ML). The unifying theme of her research is to investigate the integration of ML techniques and interactive visual analysis methods to support users carrying out complex data analysis tasks. Currently, Dr. Riveiro’s research work focuses on Explainable Artificial Intelligence (XAI). Dr. Riveiro co-supervises PhD-student Vaishnavi Annavarjula, who carries out research in collaboration with Eton, INSiDR. Link to her research site.  List of publications.


PhD Adele Berndt, Jönköping International Business School

Adele Berndt is an Associate Professor in Business Administration at Jönköping International Business School (JIBS), where she has been since February 2012. Prior to that she was involved in higher education at the University of Johannesburg and Monash South Africa. She is an affiliated researcher at the Gordon Institute of Business Science (GIBS), University of Pretoria in South Africa where she contributes to research activities. As a teacher, she has received a number of teaching awards for her teaching excellence. Her research interests are focused in Consumer Behaviour and Branding. She has contributed to textbooks that are used at South African universities, including as the leader editor of a strategic marketing textbooks. She has also has recently co-authored book chapters on the topics of crowdfunding and branding in higher education.

She is active in presenting research papers at international conferences (such as the Academy of Marketing Science and Global Brand Conference). There she presented papers on the brand personas as they are identified within various contexts.She has also published in leading marketing journals. The most recent publications have focused on the brand avoidance phenomenon within specifically the service context (e.g. mobile phone operators). A case study examining the impact of products changes on the destruction of customer value will appear shortly. She is currently working on research in brand-related issues (e.g. brand avoidance, brand personas) as well as investigating marketing issues associated with various types of digital behaviour (e.g. crowdfunding and the shared economy). Adele co-supervises PhD-student, Renée Säveroth, who carries out research in collaboration with Gina Tricot, INSiDR. Link to her research site.


PhD Tomas Müllern, Professor, Jönköping International Business School

Tomas work as a professor at Jönköping International Business School and his research focus on change, renewal and innovation. He is currently engaged in research on innovation for sustainability. In one project he works with challenges of providing clean electricity for the ongoing electrification of the transport system (primarily aiming at electric road systems). In a second project he is working on raising the awareness among companies about social sustainability. Tomas is part of the leadership group for Insidr and he is also the main supervisor for Anna-Maria Petisme, collaborating with Pulsen Retail. Link to his research site.


PhD Malin Sundström, University of Borås

Malin is an Associate Professor within Business Administration/Marketing, and an Academic Director of the Swedish Institute for Innovative Retailing (SIIR) at the University of Borås. She has specialized in retailing research, studying the consequences of digitalization in terms of changing consumer behavior, attitudes, and customer loyalties. She mixes different methods in her research work and has published both qualitative and quantitative studies in a variety of scientific journals often analyzing consumer data in the fast moving consumer goods market, and the fashion-retailing context. Prominent scientific journals publishing her research are Journal of Retailing and Consumer Services, and International Journal of Retail & Distribution Management, where the later journal also published an award-winning piece (Awards for Excellence – 2017, Winner Outstanding Paper) titled “The digitalization of retailing: an exploratory framework” (vol. 44, no. 7) authored by Johan Hagberg, Malin Sundström, and Niklas Egels-Zandén. More recently she has developed her interest in data-driven innovation, working in different research projects (i.e. funded by the KK Stiftelsen) focusing on conceptual frameworks within B2B customer loyalty, relationships and co-creation on digital platforms. Another recent project is her work with international research colleagues within the field of hospitality and destination marketing, analyzing on-screen tourism destinations, developing authenticity, fantasy proneness, popular culture and loyalty. Her immediate future research will keep focusing on customer loyalty and digital behaviors in the retailing context. At the moment, she is tutoring several PhD students, and is the main supervisor to Patrik Stoopendahl, PhD student within INSiDR, who carries out his research in collaboration with Odyssey in Stockholm.

Malin has a long experience in collaborating with specific retail actors, as well as interacting and working close to the retail industry representatives (i.e. Handelsrådet). She is often contracted as a keynote speaker, and she writes chronicles in sector specific magazines, takes an active part in different podcasts, and is the editor of the blog Retailing Research (retailingresearch.blogspot.com). Link to her research site. More information on LinkedIn, Google Scholar, Handelsrådet, E-handelstrender, Västsvenska Handelskammaren.


Dr. Gideon Mbiydzenyuy, University of Borås

Gideon Mbiydzenyuy is a Senior Lecturer in Computer Science at the Department of Information Technology, University of Borås, Sweden. His research interests involves the application of optimization, simulations and machine learning (ML) models in complex decision-making situations. His research focuses on how to design, develop or improve quantitative computational models to guide decision makers in complex decision-making domains. For instance, decisions related to the supply and consumption of transport services, energy services, or ICT services. Dr. Mbiydzenyuy co-supervises PhD-student Vaishnavi Annavarjula, who carries out research in collaboration with Eton, INSiDR. Link to his research site. Link to Google Scholar.


Dr Ulf Seigerroth, Professor of Informatics

Dr. Ulf Seigerroth is Professor of Informatics at Jönköping University, School of Engineering. Ulf’s research is framed by Business and IT-alignment and Digital Transformation. Within this domain he is mainly focusing on areas such as, Enterprise Architecture, Enterprise Modeling, and System Development Methods and Method Engineering. A core in his research is an emphasis on models and modeling as a useful tool for description, evaluation, requirement specification, design, and implementation of information systems (IS) and other IT artifacts to achieve Business and IT-alignment, and lately also in a digitalization context. In his research IS and other IT artifacts are treated as bothindependent stand-alone products/services, embedded components, and bundled components in production systems and products (System-of-Systems). In a system (product/service) lifecycle modeling and models are used for different purposes, on different abstraction levels, on different levels of details, and with different degrees of formalism. Ulf´s research has a strong emphasis on applied research but where the research also is informed by theories and methods (action research), technical action research (TAR), and artifact centered evaluation and development (design science research).