Hall Media – Project description

Position as Industrial PhD student in Informatics with a specialization in Data Analytics

Hall Media is the main media house in the Jönköping region, with a large number of both subscripted and free newspapers covering news in the Jönköping region and parts of central Sweden. The company is undergoing a digital transformation, driven by large quantities of data on activities in different digital media, as well as data from traditional CRM systems. The PhD project, which focuses on creating tools for enhanced decision support regarding customer and reader preferences, is closely connected to core development processes at the company.

As an industrial graduate student in INSiDR you will be employed by Hall Media AB. In addition, you will be admitted to the PhD study programme in informatics at Jönköping University.

Project description

During the five years of PhD education, you will spend 80% of your working time on dissertation work, such as:

  • Planning and conducting research work
  • Analysing, writing and publishing scientific papers in high quality journals
  • Participating in research level courses
  • Participating in national and international conferences and workshops
  • Organizing and writing the PhD thesis

The PhD project that you will undertake is focused on developing tools for data analysis, to help the company better understand their customers. The objective is to enable more personalised offers, primarily regarding editorial content, but possibly including advertisements. In the end, Hall Media wants to increase conversion rate among their users. The PhD project will, consequently, focus on methods and algorithms for data analysis. From a technical perspective, response modelling and clustering are potential solutions that can be used to gain customer insights. Churn modelling, i.e. identifying customers who are about to quit, is one example of a task which will be addressed. Another important part of the PhD project is to help develop an understanding of what data to utilize when building customer profiles that can be used for modelling, as well as identifying methods for collecting and structuring the data.

The remaining 20% of your time will be spent on work in the company, related to your PhD project, where the following tasks are included:

  • Standardize a data analytics/science methodology at Hall Media regarding mindset, tools and methods.
  • Build a system that detects and prevents churn in all parts of the customer journey across all platforms.
  • Analyse raw behavioural data to gain insights about our customers and products, and how to increase conversion rate.
  • Build automated customer profiles to personalize Hall Media’s digital products.


The core formal qualifications needed for the position are to fulfil the requirements for admission to doctoral studies at Jönköping International Business School. These requirements consists of passed examination at advanced (masters/second) level and fulfilled course requirements of at least 240 credit points (ECTS credits), 60 of which should be at advanced level, or equivalent competences acquired in some other way within or outside of Sweden. Requirements also include a Bachelor degree, consisting of at least 90 credit points (ECTS credits, 3 terms) in a relevant subject area for the position. The doctoral programmes at JIBS are conducted in English. The applicant must show proof of fluency in English, both written and spoken. Please note that a Swedish 1-year master (magister) degree in a relevant subject is sufficient, provided that it also includes a bachelor degree diploma.

For this PhD project, the required core skills are:

  • A theoretical background, from studies on advanced level, including business intelligence and digital business models
  • Programming skills

In addition, the following skills are desirable:

  • Knowledge and understanding of how data analytics can contribute to the development of digital business models
  • Knowledge and understanding of enterprise modelling/enterprise architecture
  • Good programming skills in Python or some other data science-oriented programming language
  • Knowledge of database management, data science, artificial intelligence, or machine learning

Terms of Employment

The PhD position entails full-time employment at Hall Media, in Jönköping, with an initial 2-year fixed-term contract, which will be converted to a permanent position, subject to sufficient progress of the PhD studies. In total, the PhD study time is limited to a maximum of five years.

As an industrial graduate student in INSiDR you will be required to attend PhD courses and workshops at both University of Borås and Jönköping University, in addition to your daily work at Hall Media.

Starting date: September 2018.

Application and selection procedure

It is still possible to send in an application. All applications submitted after this date will be considered in order of submission, until all positions are filled.

Applications to the PhD project, and the associated position at Hall Media, should be uploaded via the application form


For questions about the PhD project, please contact the academic supervisors or Hall Media.

Supervisor contact: Christina Keller, Professor, Jönköping International Business School, christina.keller@ju.se

Supervisor contact: Tuwe Löfström, Senior Lecturer, School of Engineering, Jönköping University, tuwe.lofstrom@ju.se

Hall Media contact: Jan Fång, Technical data strategist, jan.fang@hallmedia.se

For questions about INSiDR or the PhD studies, please contact:
Jenny Balkow, INSiDR Director of School, University of Borås,
, +46 70 191 48 19

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