Master of Science in Business and Economics with a major in Business Administration
Supervisor: Adele Berndt, Jönköping University
Second Supervisor : Firouze Pourmand Hilmersson, University of Borås
Mentor: Magnus Månsson, Gina Tricot AB
The PhD project focuses on the consumer era and online marketing. Research will be undertaken in separate projects such as loyalty programs, CRM, conversion, and customer satisfaction. An important objective is to elaborate on consumer insights and realize corporate commercial strategies based on innovative business models. Another important objective is to provide the research community with new theoretical thinking based on digitalized customer behaviour.
This project is a collaboration between Gina Tricot AB and Frankenius Equity AB